EDM for short. Electronic newsletters to liken it more to traditional direct marketing. Whatever you call it, delivery of regular product updates, company news, special offers or events will keep you talking with customers and potential customers. As recipients have 'opted in' to receive communications from you, you can talk with them in a different manner to advertising. They want to hear from you, be entertained by you, sold to and educated on your area of expertise.
Add video and other experiencial tools to EDM and watch open rates increase, pass on rates soar and possibly e commerce conversions hit new levels.
At FORGE we will help you design EDM temaplates, create content and mail out to your database. We'll manage the process for you or just set you up and let you go, all via our online access software.
For further enquiries contact:
17-21 Maidstone Street
P O Box 47-254, Ponsonby
Auckland 1144, New Zealand
P 09 376 8848
F 09 376 3056
www.forge.co.nz